We are also very proud to be an official partner of the National Society for the Prevention of Cruelty to Children (NSPCC), the leading children's charity fighting to prevent child abuse in the UK.


Making a difference

The NSPCC are driven by the belief that everyone has a part to play in keeping children safe. By working together, we can protect childhoods, prevent abuse, and transform society so it’s safer for all children.

Child abuse can take many forms. It can be physical, sexual or emotional, but just as often it’s about not providing the things that all children need — like love, care and attention. This is called neglect and we know that it can be just as damaging as other kinds of child abuse.

Abuse and neglect can have devastating effects on a child’s development and society as a whole. But when we come together and provide the right support for children and families, we can turn things around. It’s never too late to help a child.

In the fight against child abuse we all have a role to play. Any act, big or small, can make a real difference to a child and create a safer society for all children. That’s why we’re here – to bring people together to protect children at risk, help those who have experienced abuse get back on track and find the best ways of preventing abuse from ever happening.


What you might not know

Wayne Rooney supports the belief that a child free from abuse is free to dream and is the NSPCC’s very first Ambassador for Childhood. He raised £1.2 million from his 2016 testimonial match and is in the process of raising a further £5 million for disadvantaged and vulnerable children.


What can you do?

Big or small, there’s something each of us can do to help the NSPCC to make things better for children. By buying from us you too play a part, we donate 10% of profits from this site to charities chosen by customers, employees and shareholders.  Even if you choose not to buy from us today, please show your support for by spreading the word on social media.